Filmmaking > Buisness > Academy Awards, etc.
Are you one of the tens of millions who ask by themselves each time a tv advert pops on the monitor for yet another “Awards” display, “Does anyone even look at these items any more??”
Admittedly, even these of us in the Leisure world are unable to hold up with the myriad of self-aggrandizing ceremonies that dribble out of L.A. and New York.
Let’s see, you have got the Academy Awards, a.k.a. the Oscars, Tony awards, SAG awards, Golden Globe awards, Emmy awards (Daytime and Primetime), Grammies, Country Music awards, Unbiased Spirit awards, the Impression Awards, MTV motion picture awards, People’s Selection awards, Teen Decision Awards, Kids Selection Awards, BAFTA Awards, European Film Awards, Internet Motion picture awards, Genie Awards, American Tunes Awards, Billboard Audio awards, the Razzies (my favourite) and well above three instances as several that aren’t even televised.
HollywoodReporter.com documented that the Academy Awards of 2008 “hit an all-time rankings lower” and the Emmy’s had its cheapest viewer ship in 18 a long time. Most in the Enjoyment Award circles blamed the writer’s strike. Sorry, the public isn’t really buying it. The only component of the strike the general public cared about was the reality that the last year of Scrubs was tragically reduce short.
Numerous men and women stopped watching Award exhibits when clear losers won over evident winners, or a winner was chosen more out of political correctness than outstanding overall performance, or probably some of us were just drained of being preached to from the Hollywood pulpit by the common forged of figures keeping onto their golden “calves”. (Ooooo, that stings. Oh, nicely.)
So if the rankings are plummeting, and the standard public will not treatment anymore…
…then why the H. E. double hockey sticks do we nevertheless have award displays??
Why do the key and small studios devote boo-coo bucks on promoting particular movies to the numerous Academies just to get a nomination the public, in standard, does not treatment about?
Never get me improper, I may possibly appear off a little severe, but expanding up in the enterprise my dream was to win an Oscar, a Tony and a Grammy all in the same yr! It wasn’t until I grew up and grew to become much more associated in the reality and business of Hollywood and filmmaking that my feelings modified. Winning a single of these awards is crucial to me, but for a fully diverse cause. And this reason, in my impression, is the goal for which award displays were designed in the very first area.
Some will say the reasons we nonetheless air these award demonstrates are:
# 4. Tradition. Sorry, this explanation just isn’t going to hold up for me. For a explanation to continue to do one thing that seems to be failing, “custom” is weak.
When traditions start to fade out because of cultural shifts, corruption of its meant objective or the mere truth the general public gets a lot more educated and realizes “Hey, this is silly” or “Hey, this is harmful,” the tradition gets to be more of a nuisance or just flat out illegal.
(Human sacrifice was a custom between historical Individuals. We see how nicely that worked out.)
# three. Enjoyable the Moi. This a single, I take place to concur with, but not as the major cause.
Look, if you’re not an artist, you could not comprehend this one particular. Artists, specially entertainers, much more specially actors, are the most neurotic team of people you will ever fulfill. We need to have consistent reassurance that we’re undertaking a fantastic job and that we are crucial or we turn into anxious, marginally unstable and doubtful of ourselves.
The only way we know we’re carrying out a excellent work, is if we are told we are performing a great task and if no one particular tells us we’re undertaking a good work then we begin to ponder if we’re performing a excellent job and spiral into an abyss of self-question.
I know, it is a psychological ailment. Why do you consider it demands so numerous normally takes to shoot a single scene? Technological concerns apart, it is not due to the fact Ben Stiller is producing absolutely everyone chortle, it is because each the director and actors (normally speaking of system) do not trust their artistic instincts and preserve making an attempt to get the “excellent shot.”
All the while it truly is the producer banging his/her head towards the wall seeing money heading down the drain with every consider.
(A lot more on this in a long term article.)
# two. Recognizing achievements in one’s craft. Alright, which is truthful, but how numerous ceremonies do you want for that? Tara Venus Awards will not see a slew of big fellas in tuxes displaying up on a purple carpet for the Steel Employees Union awards, do you?
Recognizing accomplishment is good for any Market, but it doesn’t solution the issue as to why the Leisure Market looks to go overboard.
So… the #one cause why we have grandiose award ceremonies, regardless no matter whether or not any individual cares, is…
Believe about it, doesn’t it insert reassurance to your selection to see a motion picture if you listen to the deep voiced announcer say, “Starring Academy Award Winner So-and-so, Academy Award winner this kind of-and-these kinds of, by Oscar winning director What’s-his-butt, with audio by Grammy award profitable composer What is actually-her-face.” Never you truly feel far more confident that it will be a greater film?
Even if the plot seems a small foolish, you may nevertheless consider, “Hmmmm, I guess that’ll be pretty great.”
If the motion picture employs Nominated performers, you are going to see that plastered all over the advertising in Gold letters!
Due to the fact it helps make you really feel “safe” about viewing that movie. It truly is the film industry’s model of a product ensure.
If you had been presented with two dramas you have never heard of prior to, A and B, each and every with the very same budget, identical script, identical title, Movie A attributes Award winning and nominated actors, administrators and composers and Motion picture B is solid with a reasonable blend of B-listers and nobody’s, which do you open up your wallet or purse for? Hmmmm?
Advertising and marketing!
Studios and merchants want your income and they know that when it arrives to investing money on a motion picture, you, the client, are likely to set your green down on “Award successful” artists to provide a much better film almost each and every time, even even though logically you recognize that Movie B could be just as very good, or probably greater.
Even the pre-ceremony circus we know as the “Crimson Carpet” is marketing and advertising since from the studios to the producers to even the actors (the intelligent ones) recognize that to continue to be pertinent, you have to maintain your encounter in entrance of the general public as considerably as attainable, even if it signifies placing on a absurd evening robe although Ryan Seacrest tells you you seem spectacular.